Duk-ki Yu

Marketing & PR Chair

A proven leader in marketing and brand strategy with over 25 years of experience in footwear, headwear, apparel, music & videogame entertainment industry.

Bringing innovative marketing ideas and brand strategy to connect brands with influential young consumers, and providing consumer insights to generate relevant branding messages.

One of the world's first guerilla marketing innovators in the 90's, serving the music & fashion industry. Shifted focus to innovative videogame marketing and consultancy for the EA Sports brand from 1999 to 2011. Successfully introduced New Era Cap Company as co-branding giant for the action sports and urban fashion brands between 2003 and 2006. Created one of the world's top sneaker and streetwear boutiques with MAJOR in 2006.

Duk-ki is responsible for all brand images and creative direction for MAJOR, and has worked with leading industry brands, including Nike, Reebok, Adidas and New Era to design and market co-branded sneakers and apparel through MAJOR.

Duk-ki was born in Seoul, Korea and immigrated to the US at age 12 with his parents. He currently lives in Washington, DC with his wife/business partner, Yoon, and their 2 teenage children.